A polished page still needs a clear reason to buy.
AI can make consequence, transformation, mechanism, efficiency and proof all sound persuasive. Now It Fits compares those five families against the buyer, outcome, problem, mechanism, evidence and resistance you enter.
You get a lead argument, a supporting angle, strategic gaps and a Campaign Brief with an AI execution prompt. The core engine uses built-in diagnostic logic; it does not call an AI model to invent your strategy.
The engine and Operator Wiki are local HTML files, with editable project save/load. The Wiki explains how to enter evidence, interpret the result and review the draft. Scores are internal strategy signals, not market validation or predicted conversion rates.